Privacy Policy

1. About This Policy

The Dental Practice Market (“we,” “our,” or “the site”) operates https://thedentalpracticemarket.com and the Dental Practice Market iOS app (together, “the Service”). This policy explains what information we collect, how we use it, and your choices.

2. Information We Collect

Automatically collected. When you visit the Service, our servers and analytics tools collect standard log data: IP address, browser type, referring URL, pages viewed, and timestamps. We use Vercel Analytics and/or Google Analytics for aggregated traffic analysis. This data is not linked to your identity.

Cookies. We set a small number of first-party cookies for session management and to remember display preferences. We do not use advertising or cross-site tracking cookies.

Elyse remembers your last search. A small cookie on this device remembers your last few searches (for example “GP · San Diego · under $1M”) for up to 90 days, so Elyse can pick up where you left off. It is not stored on our servers, it holds no email or phone number, and you can clear it any time with the “forget this” link in Elyse or by clearing this site's cookies.

Voluntary submissions. If you submit a contact form or email us, we collect the information you provide (name, email address, message). We use that information only to respond to your inquiry. Elyse, our AI assistant, does not ask for or store your name, email address or phone number, and we keep no record of who you are from your chats with her.

Chat room messages. If you post in the Rooms, we store the display name you pick (a real name is not required) and the text of your message. Room messages are public — treat every post as visible to anyone — and are reviewed by the site's operators to answer questions and improve the site. We also keep a short-lived record of IP-based counters purely to rate-limit spam. To have a room post removed, use the report control on the message or email us.

3. How We Use Information

• To operate and improve the Service.
• To respond to inquiries you initiate.
• To understand aggregate usage patterns (pages visited, device types, geographic regions).
• To comply with legal obligations.

We do not sell, rent, or trade your personal information to third parties. We do not build advertising profiles.

4. Listing Data

Dental practice listings displayed on the Service are sourced from publicly available information published by brokerages and dental associations. We aggregate and republish this information for informational purposes. No personally identifiable information about practice owners or patients is collected or stored by us.

5. Third-Party Services

The Service may link to third-party brokerage websites. We are not responsible for the privacy practices of those sites. Please review their policies independently.

5a. Links Shared by Professionals

A professional (such as an accountant, banker, consultant or lender) may share a link to the site that ends in a short code. When you open such a link, the code is held only in your browser tab for that visit and removed from the address bar. We record, against the code, only that a visit happened and, if you choose to add the professional to your own team, that you did, using a one-way code that rotates monthly and cannot be traced to you. We do not store your IP address, your answers, or the pages or practices you read or save, and the professional sees two totals only: how many people arrived and how many added them to their team. Your answers in the readiness self-check, and your tags, notes, saved practices and the contents of your workspace, never leave your browser. When you arrive on such a link you are shown, once, the professional's name, role and firm as they entered them (we have not verified it) and asked whether to add them to your team; nothing happens unless you say yes, and a no is not recorded anywhere but this browser. If you say yes, they are saved in My Team on your device only. Whether to include your team when you write to a broker is always your choice, and we send nothing for you. Buyers are never emailed.

5b. Advisor Accounts

Advisors (accountants, financial advisors, lenders, consultants, supply representatives and similar) can create a free account. What we keep: name, firm, work email, role, territory (states, cities, practice types), whether they want the weekly digest, the private client lists they create or join (a short label they type, and the practices they tag), and the two counts described in 5a. Sign-in: a one-time emailed link, no password. A cookie that keeps an advisor signed in for 30 days is set on the advisor's device only after they sign in, and is removed when they sign out. We store only a one-way hash of it. Email: sign-in links and, only if the advisor ticked it, a weekly digest, each sent by our automated AI desk with a postal address. The digest has a one-click unsubscribe. A sign-in email is a one-time transactional message sent because someone asked for the link, not a mailing list, so it has nothing to unsubscribe from.

Client lists. An advisor can make a private list for a client. The client receives a link that opens the list inside their own workspace on their own device. The client can show it to other advisors they choose by sending them an invite. The client sees how many of their advisors tagged each practice. No advisor name or firm is shown on a client list. Nothing about the client is stored on our side beyond the list label the advisor typed. The client can close the list at any time, which deletes it and every tag on it. It is visible only to that client and their advisors; it does not appear anywhere else on the site and changes no listing's position.

No sale, no sharing, no fees. We do not sell or share advisor information, do not publish a list of advisors, do not pay referral fees to anyone and do not accept them. Advisors can edit all of this, turn the digest off, or delete their account from their settings at any time. Deleting removes the account, its sign-in sessions, its client-list tags and the counts recorded under its share code. You can also email privacy@thedentalpracticemarket.com.

6. Data Retention

Server log data is retained for up to 90 days. Contact form submissions are retained only as long as necessary to resolve your inquiry.

7. Children's Privacy

The Service is intended for dental professionals and business buyers. We do not knowingly collect personal information from anyone under 13 years of age.

8. California Residents (CCPA)

California residents have rights to know, delete, and opt out of the sale of personal information. We do not sell personal information. To exercise your rights or ask questions, contact us at privacy@thedentalpracticemarket.com.

9. Security

We use HTTPS throughout the Service. No method of transmission over the internet is 100% secure; we cannot guarantee absolute security.

10. Changes to This Policy

We may update this policy periodically. We will post the revised policy with an updated “Last updated” date. Continued use of the Service after changes constitutes acceptance.

11. Contact

Questions about this policy? Email privacy@thedentalpracticemarket.com.